I had the honor of being part of the expert panel at the Dallas RainCamp event for ActiveRain. A question was asked that I thought would be valuable to share with everyone. The question was, “How do you come up with content for your website and blog?”. What a wonderful question ActiveBrad, thank you for asking it. I would like to share my answer and expand on it a little more.

I am a big believer in SEO and writing with purpose. The purpose of writing content for your website should consist of one goal and one goal only… closing more deals and increasing your bottom line.