Great Buyer Tool – Our Sign Capture Is For Your Buyers Too!
Did you know that with Fathom Realty, you can use our sign capture system for your home buyers, too? That’s right, it’s not just for listings. Watch this short video on how to register your home buyers in our system and take advantage of this amazing technology. Your home buyer clients will thank you.
READ MOREEnhance Your Listing With Text Capture
Tired of printing flyers for your listings? Worse yet, tired of not getting leads from those flyers?! As a technology driven company, Fathom Realty has partnered with the industry’s best tool for converting listings into leads. KWKLY will provide passerby’s with a tool to get info on your listing IMMEDIATELY. Better yet, their information goes directly to you. Another 100% lead! You’re welcome.
Yard Signs and Graphics
Any successful listing agent will tell you, listings produce more listings and your yard sign plays a big part in that generating force. It’s your first impression for other potential home sellers in the neighborhood. What kind of first impression do you want to make?
When it comes to your yard signs, you should be willing to spend a few extra dollars to have a sign you can be proud of.
READ MORELead Conversion Plan- Kinney’s "10 Days Of Pain"
If you have ever delved into the realm of Social Networking or attended Active Rain’s Rain Camp then you have probably heard about Ben Kinney. He’s a personal friend of mine and there’s one big thing we share in common, the love of all things tech. Ben is a national speaker, teaching thousands of people the value of using social networking to increase their sphere and close more business. Like me, Ben is focused heavily on generating Internet leads for his team… unlike me, Ben is EXTREMELY strict when it comes to how the leads are handled. Nonetheless, his methods are highly effective which is why his small team consistently ranks among the top producing teams in Washington. I wanted to share his method which he calls his “10 Days Of Pain”. I would like to encourage you to commit to the program for 60 days and see for yourself how effective it is. –Josh Harley
Setting Up Your Email
Do you need to set up your Fathom email on your cell phone, PC email client or on your cool and hip new Mac? Well look no further! Below you will find our server configuration settings as well as step by step guides for setting up various systems and wireless devices.
If you requested to have your Fathom email address be forwarded to your personal email account (e.g., Gmail or Yahoo, etc.) then these settings do not apply to you.
READ MOREDrip Campaigns: Something For Everyone
Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your lead conversion efforts then it is VITAL to ensure those campaigns are speaking to your lead’s desires and needs.
If an effective campaign is supposed to speak to the recipient’s needs and every person has different needs then how can one campaign speak to everyone?
READ MOREBad Internet Leads? Good Info!
What percentage of bad leads do you get from your website’s home search IDX? Bad phone number, bad email address or creative (and sometimes vulgar) name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely… or just fall out. Let not your heart be troubled, good can still come from bad!
As stressful as a bad lead can be, some valuable information can come from the bad information.
READ MOREWriting Effective Content
I had the honor of being part of the expert panel at the Dallas RainCamp event for ActiveRain. A question was asked that I thought would be valuable to share with everyone. The question was, “How do you come up with content for your website and blog?”. What a wonderful question ActiveBrad, thank you for asking it. I would like to share my answer and expand on it a little more.
I am a big believer in SEO and writing with purpose. The purpose of writing content for your website should consist of one goal and one goal only… closing more deals and increasing your bottom line.
READ MORETraining On Demand: Something For Everyone
Whether you are a new agent or a seasoned professional, continued training is vital to your growth and continued success. Unfortunately, if you’re focused on closing new business then you’re probably too busy to attend training in a corporate office. That’s why we provide “training on demand”. Watch our training videos and online tutorials on your schedule (and in your pajamas if you so choose). We have training for all levels of experience.

I have many new agents and even seasoned buyer’s agents ask me how to attract property listings. I have to be completely honest, generating buyer leads is a LOT easier than generating listing leads. Have you ever heard the term, “it takes money to make money”? This statement is especially true when it comes to generating listing leads. There are very few new fan-dangled websites or technologies that will help you generate listing leads.
